Be able to Receive Positive Online Reviews.
Here are a few recommendations for encouraging more reviews of your business. Some originate from my own, personal experiences as a review site “super user” and some are simply good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!
Be involved in the very best review sites.
Not absolutely all review sites are made equal. Search for those that have features to lessen fake reviews and give business owners tools for giving an answer to reviews buy google reviews. Activate your company account and optimize your company listing (it’s free). By claiming your listing you will receive notices when new reviews are posted and traffic reports on how many users viewed your company page each week.
Be proactive with your entire reviews.
Thank your reviewers because of their feedback, both positive and negative, in an appropriate manner. Yelp.com, the greatest review site, allows business owners to respond publicly or privately to your reviews. Your own message is a good solution to acknowledge a writer and it shows you’re attending to as the company owner. Caution: don’t be rude or defensive in any way. I’ve seen this backfire big time when a reviewer publicly posted the company owner’s rude response with their updated (and much more negative) review! Make sure to see my upcoming post on the best way to respond effectively to negative reviews.
Take advantage of offers on your own listing page.
Some review sites such as for example Yelp allows businesses to create offers on the listing page. Since users of these sites are more apt to be active reviewers themselves, you’re directing your offer to the very best online “influencers” ;.
Link to examine sites on your own website.
Include your website logo along with your other social networking links, “Follow us on…” Again, I would only link to the absolute most responsible online review sites like Yelp.
Promote your presence on review sites.
Put in a link in your e-newsletter, include it in your advertising and social networking pages. You can even blog about your reviews and link back once again to the particular review page. Don’t let a couple of negative posts make you want to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be employing you, so preach it to your choir!
Many review sites offer point of sale materials, such as for example static clings and stickers that retailers can attach for their door or cash register to market their site.
Be active in the Online Community.
Be an energetic reviewer yourself. It’s a great way to achieve understanding of the community and fun to complete! Just don’t review your personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.
Lastly, it is known as bad etiquette to directly solicit friends and customers for reviews. And to be honest, this tactic may not do any good. Some review sites have developed algorithms to filter reviews from one-time reviewers or those with incomplete profiles since they tend to be less credible as well as fake. However, promoting your business’s presence on a particular review sites is an excellent practice and will naturally cause more and better quality reviews. Online reviews not merely benefit your website’s internet search engine optimization, your person to person advertising!