Low cost Newspaper Marketing : How you can Purchase Paper Room Advertisements from Low cost
If you should be owning a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on nearly all the papers in your state. Discount newspaper advertising rates might be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper.
State Associations can be found online, in directories, and in “The Intelligent Testing System” – an application that offers specific reference data on classified advertising pool result.It’s a system database of names, addresses, and telephone numbers of all state newspaper associations in the U.S., along with the major national classified ad buying associations. It also incorporates the precise discount rates for just about any local paper published in the United States.
If you intend to learn how to place 100 to 10,000 classified ads nationwide with just one telephone call at highly discounted rates, The Intelligent Testing System is the best program on classified ads. You’ll see exactly where to get cheap newspaper advertising and how to buy newspaper classified advertising in bulk at a discount.
Discount advertising rates abound in local newspaper advertising once you learn how exactly to ask. If you’re just buying one ad onetime it’s pretty hard to get cheap newspaper advertising rates. But if you are a nearby retailer, all of your ads are going to be local advertising. And chances are great that you’re placing more than simply the single ad, so you’ve A) good credibility and B) great negotiating power – so you will need to C) request a discount for several local ads your print advertisement campaign.
Everyone likes a profitable ad – advertisers like it because it consistently brings running a business, the papers like it because if a client’s retail print advertising is successful, they’ll run it more often – perhaps forever. So request a discount for the print advertising rates, and here’s the manner in which you begin it.
Also called “Standby space,” here is the unsold part of the newspaper left over just before the newspaper visits press. Like a clear seat on a plane when the door is closing, newspaper advertising space is really a perishable commodity. The newspaper publisher can’t leave it blank – it would seem as a white hole in a dull page of print, so sometimes they’ll run a home ad for the newspaper, or sometimes a free ad for a charity just like the United Way. But many times it’s sold, and anything covered it is way better revenue than the usual non-paid space. This could mean cheap and highly discounted newspaper advertising space ads for you.
Discount newspaper advertising rates is often as high as 80% off list. That’s right, you will get cheap newspaper advertising space by paying 20 cents on the dollar by requesting “remnant space” or “standby space.” For the whole article on the best way to buy discount newspaper space please read the book, Uncommon Marketing Techniques, or click through to your website as sometimes we feature this informative article within our rotating article presentations.
Regardless of price you spend for the newspaper advertising rates, always request great placement of one’s ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page. Here is the highest visibility spot in the paper. Ads that are in the low part of the paper or buried in the gutter are lower visibility and lose effectiveness out of this poor placement.