Social Media Advantages Pertaining to Makes
Social media marketing is now mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media marketing, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the “social” facing the social media. It’s this that sets social media marketing apart from other forms of media. To excel in social media marketing, you start out with cultivating a cultural media mindset. Most have not understood what this platform offers.
All that people are currently doing is majorly titled toward social media marketing abuse which is dependant on advertising and shameless ego promotion. This affects corporate brands more though.
Most have concentrated mainly on mainstream traditional media. They have neglected or can we say they are unaware that the only method to survive in now is just a two-way communication media which embraces not just the standard but online media platform. As we know, the existing trend today is for brands to first find out about their brides-customers, manage to get thier attention through the use of social media marketing platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among a great many other available online media.
The evolution of these new media has opened up opportunity to get opinion, interact, court, date and offers irresistible proposal that’ll hook the bride. Today customers are no further purchasing one mode fits all offer by the standard media. Some corporate brands here appear to hinge non-participation in online community building on such excuses that people are not yet online, neither is there recognized consumer fora which have major convergence of consumers online. Also no regulatory authority here pays attention to or gives any attention to whatever they’ve to state can. They also claim that online forums here don’t have any impacts on corporate performance. Some also claim that social media marketing is alien to us. My answer is that social media marketing is not alien. The actual fact remains that lots of things have been part folks only that people don’t accurately labeled them until the westerners help us out.
The idea of social media marketing, content marketing is rooted in cultural rituals in which a couple gets engaged before they might start dating. The process require that suitor’s intention has to be established through family contacts, integrity checked and a cogent promised is manufactured that he is enthusiastic about a serous relationship and not flings. Without these background checks, nobody officially allows the intending couple to start dating. If that is violated then, the bride to be would be disciplined.
Drawing a similar in this ancient ritual, the customers want the brand today showing that what matters is her, not money making. The customers desire to be sure that out of arrays of suitors-products, services- your brand can take the initiative of starting a conversation, the consumer wants to be sure your brand is not only flirting, taking care of short flings but an actual relationship that’ll enhance her lifestyle. Brand through social media marketing, content and social marketing setup a bate by loading the best words inside their contents to convince, educate, entertain the bride they are out to produce her life better even before selling anything.
Customer really wants to see just how much of your intellectual property will soon be made available without charges. The consumer wants to find out you’re a giver. One of their love languages is gift sharing. A giver without string attached always takes the show. Social media marketing, content marketing requires plenty of commitment. It takes time before social media marketing and content marketing make huge impact. Any brand that could show high level of commitment in social media marketing will always carry the day.
Typical case studies of brands with efficient usage of social media marketing include Tony Hseih. Tony followers in Twitter today is finished one forty million. Hseih may be the managing Director of Zappos.com. Tony through his ‘tweet’ has course to meet up with customers at a bar while many in his position will rather hide under the guise of busy schedule. Tony uses Twitter to build interaction with customers; he uses twitter to fix problems for clients. The effectiveness of Tony Hseih and Zappos communities has been used to strengthen relationships with Zappo’s brand offline. Zappos client freely gives their ideas about what they want. This aids, results in co- creation of brands products, services.
As busy as Richard Branson of Virgin group is, he also maintains a twitter account. He has used his twitter account to answer questions from angry customers as well as virgin potentials. The virgin group also comes with an integrated website that allows news update, blog among others. Southwest Airlines has used social media marketing to build strong connection that impacts on the brand’s offline interaction
An example of the use of social media marketing to spread messages and connection was recently demonstrated by Michael Jackson’s personal doctor. As we are all aware, it was once insinuated that he killed Michael Jackson through drug overdose. About yesterday, he used YouTube video to spread his the main case. This video spread across the web as well as mainstream media. Popularity of virtual community has been soaring high with increased people paying attention from academics and marketing communications practitioner discussing it in advance countries, yet Nigeria brands have assumed ‘I don’t care attitude’ ;.Nations and brands aren’t considered backward just for their location but predicated on attitudes, disposition to the use of technology that’ll aid progress. Building emotional connection, loyalty with the brand has become a straightforward thing through social media.
Social media marketing has turned into a great platform to recognize with, interact, communicate brand element. This often starts in online forum and result in offline beneficial relationship. Today, nearly three billion of the seven billion potentials are now actually connected in social media marketing platforms. Agreed the ratio is still slow here but the amount is increasing daily. Through social media marketing brands can ignite confidence in the hearts of the bride, build thought leadership. Your brand competitors may have better product, services but will definitely lose out for your requirements if you can build strong connection using them when you inquire further to buy through massive advertisement.
If your brand can hand out enough information, answers to concerns and prove that you will be on the verge of seriously neglecting your own personal best interest, of tight schedules, in order to serve these greedy, needy brides that desire your brands be open, Twitter Reseller Panel honest using them which is the essence of social media. Social media marketing don’t allow cover ups, unnecessary protection of corporate brand’s failures. I am of the opinion that if our banking industry’s Managing Directors have now been active in social media marketing, there’s likelihood of gaining public sympathy instead of this anger, tantrum they are now receiving from various angles. Their followers would have been able to guard them and take appropriate position that’ll have given them soft landing in this trying period.
Since our brands have concentrated on a single form of media, mainstream, tell me why should their brides not block out their useless bragging through advertising? Tell me why is it hard for brands n our environment to see handwriting on the wall that their brides now desire their authentic voices that are not coloured with jargons of self- serving moneybags? The brands’ brides are now actually also afraid; skeptical of marketing. Why should the brides be loyal once the part of trust is shaking?
Having established that let’s now examine proper method of participating in social media marketing which is now being exchanged for web.2.0. For brands to actively take part in social media marketing, brands need certainly to observe, listen, find clients’ hibernating medium. In doing this, brand should first define its social media marketing strategy through careful evaluation of brand’s resources, analyze the target audience, and identify objectives. Having done this, brand must carefully pick or access platforms that suit their goals. This may inform the decision to operate a web log or simply to take part in other forums like Twitter, Facebook, discussion board, social media marketing bookmarking, stumbleupon among others. Be sure you realize that such platforms are used by your niche audience. Identify the top influencers of your industry online through recognitions given for their opinions, comments, awards etc.
To get this done effectively, brand may consider creating the career of community or social media/knowledge management manager or hire consultant who has track records in skills like community management, online reputation management, monitoring, tracking, podcast, video cast, web links etc. These skills don’t need a programmer’s knowledge and in actual fact, they are used by customer relations, brand, and Public relations experts. The sole requirement is passion that’s backed with proven results. The said manger or consultant must also understands forum rules, reputation software, learn how to distribute contents without creating offense as this can be counter productive. Great ability to generate qualitative content for blogs, create profiles and claim such blogs in online directories is also essential. Social media marketing, content marketing, management is observed as number of open-sourced, interactive and user- controlled online application used to expand the experiences, knowledge and market power of the users as participants in operation and social processes, the social media marketing landscape is simply about conversation before any marketing campaign.
Brands must therefore consider Rajesh Setty’s suggestion so it must demonstrate your brand cares, is curious to find out what is the concern of the customers, contribute, make sure the information may be worth their attention, clarify issues, build conversation that’ll result in strong relationship, bring in plenty of creativity, demonstrate the brand’s character and values cherished, build community, tribe, brings change, instill courage and be highly commitment to a cause its believe in.